FOCO, founded in 2021, is an innovative company focusing on the development of the industry's smallest AR display system. The product applications cover consumer, industry, indoor and outdoor scenarios.
FOCO focuses on the development of the smallest AR glasses. Their first device, FocoLens 1, weighs only about 18g, and the body size is only half the size of a lipstick. The product can be used as glasses accessories adsorption stacked to meet the user's all-weather multi-scene needs.
I was approached by FOCO to develop a modern, relevant yet timeless visual identity for the brand, to clearly differentiate from their competitors. The brief also entailed a new creative direction for product branding.
Credits
Creative Direction: Qiaoqiao Tang
Industrial Design: Yuyang Nie
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Oct.2021
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Special thanks: Guangxi Cai
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